In this episode of Reimagining Company Culture, we’re chatting with Sandy Cross, Chief People Officer at PGA of America. Sandy has built a solid reputation of developing, engaging, and leading a company’s greatest assets – its people – to create valuable, meaningful, and purpose-driven change. Tune in to learn Sandy’s thoughts on supporting the full lives of employees, key pillars of equity strategy, the language of inclusion, and more!

Sandy Cross has built a solid reputation of developing, engaging, and leading a company’s greatest assets – its people – to create valuable, meaningful, and purpose-driven change. She cultivates inclusive cultures that challenge the status quo and move businesses forward. As Chief People Officer at The PGA of America, Sandy is a member of the C-suite leading long-term strategic planning and organizational development, while continuing to pioneer Inclusion and Diversity initiatives. Within 2 years, she transformed the entire organization to a values-based, people-centric culture by instituting shared values at every stage of the employee experience. She also launched a strategy that embedded inclusion and diversity throughout all lines of business. In her previous role as Senior Director, Inclusion and Diversity, Sandy established the Inclusion and Diversity department and laid the foundation for inclusion programming. In her role as Director, Women’s and New Market Initiatives, she spearheaded the groundbreaking strategic Initiative “Connecting with Her,” designed to attract and retain more women in the sport of golf. She drove global business growth as Director, Business Development where she built some of the PGA’s most coveted partnerships, including PepsiCo, OMEGA, and National Car Rental. Earlier in her career, she launched Golf Retirement Plus, a supplemental retirement program. Sandy holds a Master of Arts from Kent University and a Bachelor of Arts from SUNY at Buffalo where she distinguished herself as a NCAA Division I student athlete. She is a Certified Diversity Professional and a Certified Chief Human Resources Officer.