How Vox Media improved company culture post-acquisition

Vox Media
company size
1,900
industry
overview
Vox Media is a leading media company that represents a diverse range of publications, including Vox, New York Magazine, The Verge, SB Nation, Eater, Polygon, and Recode, among others. The company has approximately 1,200 employees spread across various locations in the United States and globally. The company's workforce is distributed across its headquarters in Washington, D.C., and multiple offices in major cities such as New York, San Francisco, and Los Angeles. Vox Media's employees are engaged in a variety of roles including editorial, marketing, operations, and technology. In early 2022 Vox Media acquired Group Nine Media. This acquisition required the integration of distinct corporate cultures, bringing together the innovative and dynamic ethos of both companies. The integration process aimed to foster open communication and trust among the combined workforce, leading to a more unified organizational culture.
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The Challenge: Centralizing feedback post-acquisition

When Mike Solomon, VP of People Operations at Vox Media, joined the company following the acquisition of Group Nine Media, he faced some challenges in managing employee feedback and company culture post-acquisition. Vox Media needed a modern, user-friendly tool that allowed employees to voice issues and feedback anonymously. The existing systems were cumbersome and felt overly corporate, making it difficult for employees to engage. The primary challenges were:

  1. Anonymous feedback was too complex: Previous tools required employees to log in and navigate clunky systems to provide anonymous feedback, which discouraged participation.
  2. Lack of a centralized feedback: Feedback was scattered across various channels, making it difficult to track and respond effectively.
  3. Cultural integration: Integrating the distinct cultures of Group Nine Media and Vox Media required a tool that could seamlessly facilitate open communication and trust.

The Solution

Mike turned to AllVoices to address these challenges. The implementation of AllVoices brought several key benefits:

  1. Simplified anonymous feedback: AllVoices provided a modern, intuitive interface for employees to submit anonymous feedback easily. The tool's design aligned with the cutting-edge ethos of Group Nine Media and Vox Media, making it more appealing for employees to use. "What drew me to AllVoices was that it looked modern and aligned with our ethos. It does the job without the clutt Ser," Mike explained.
  2. Centralized feedback management and data: AllVoices became the central hub for collecting and managing employee feedback. The tool enabled two-way communication while preserving anonymity, allowing the People Operations team to follow up on issues efficiently. Mike noted, "The number one value is having a place that people can go to submit feedback anonymously, and we can have two-way communication while preserving anonymity."

The Results

The introduction of AllVoices significantly improved the efficiency and effectiveness of People Operations at Vox Media. The results included:

  1. Increased Employee Engagement: The modern and user-friendly design of AllVoices encouraged more employees to submit feedback, fostering a culture of openness and trust.
  2. Efficient Feedback Management: The People Operations team could track and respond to feedback more effectively, thanks to the centralized system and two-way communication features.

Mike summed up the impact of AllVoices on Vox Media: "AllVoices is simple enough for employees to use without much handholding, and it allows us to maintain anonymity and follow up effectively. It's a special tool that fits our needs perfectly."

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AllVoices is simple enough for employees to use without much handholding, and it allows us to maintain anonymity and follow up effectively. It's a special tool that fits our needs perfectly.
Mike Solomon
VP People Operations
Vox Media
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