In this episode of Reimagining Company Culture, we’re chatting with Ed Jaffe, Founder and Lead Coach of Demo Solutions. Ed helps companies ranging from startups through Fortune 500 enterprises tell stories and communicate value. Prior to starting his company, he built the sales operations and presales functions at a technology company in Chicago. Additionally, Ed is on the faculty of the Integrated Marketing Communications program at Northwestern University.

Ed Jaffe (he/him/his) is the founder and lead coach of Demo Solutions, a demo and presentation consulting company. In his role, he helps companies ranging from startups through Fortune 500 enterprises tell stories and communicate value. Over the course of his career, Ed has contributed to millions of dollars in revenue, and been recognized with several awards, including being named the top presales professional in his business unit at IBM. Prior to starting his company, he built the sales operations and presales functions at a technology company in Chicago. Additionally, Ed is on the faculty of the Integrated Marketing Communications program at Northwestern University. When he’s not teaching or consulting, Ed can usually be found playing one of his electric guitars at an inappropriate volume, cooking awesome desserts with his wife and 2 year old son, taking his dogs to the park or spending far too much money at independent bookstores and record stores.